Welcome to our first ever pre-race press conference held in Colorado Springs on June 23rd, 2023.

It is our honor and privilege to be working with such an incredible group of people as we work diligently to get our partners to the top of the legendary Pikes Peak.

Special thanks to our friends at Penrose Heritage Museum for allowing us to hold this press conference against their amazing backdrop that represents 101 years of Pikes Peak racing history, and performance innovation.

Check out the Pikes Peak International Hill Climb press conference in the video below, featuring key figures such as Jake Hawksworth, CEO of Hypercraft; Lucy Block, a rally racecar driver who is piloting the Sierra Echo EV to the top of Pikes Peak; and Cole Powelson, founder of Sierra Cars. The conference highlights the Sierra Echo EV car and the advancements in EV technology.


To learn more about the SIERRA Echo powered by Hypercraft and its race to the to top of Pikes Peak click here


Lucy Block's Sierra Echo