Co-Founder, Chief Brand Officer
Jon Miller is an innovator, visionary, brand-builder, and creative thought leader. Over the last 20 years he has played leadership roles as a creative director, strategist, and brand steward for Fortune 500 companies such as Polaris, P&G, and Vail Resorts.
During his 10-year long career servicing Polaris, Inc. at The Integer Group / TBWA (an Omnicom agency), Jon developed brands and new product launches for Polaris RANGER, Polaris RZR, Polaris Slingshot, Polaris Snowmobiles, Victory Motorcycles, and Indian Motorcycles. More recently,
Jon has provided strategy and creative leadership for the U.S. Forest Service, National Forest Foundation, Vail Resorts (Epic Pass, Breck, Crested Butte), and Bombardier Racing Products (Ski-Doo Snowmobiles.)
Along with his creative talents and leadership experience, Jon brings to Hypercraft a vast network of iconic athletes, creative talent, and industry leaders to help build this new and compelling chapter in the EV story.