A Big Presence at the Biggest Show

Hypercraft Display SEMA

You’ve either dreamed of attending, or lost sleep preparing to. 

Either way, SEMA Show has been, and always will be, the place to be if you’re into automotive performance and aftermarket accessories. This year was Hypercraft’s third year attending what could be considered the world’s largest and coolest car show, and it was truly our biggest and best yet. 

We came ready to play with a 1,000 sq/ft booth, our biggest ever. This year we were touting the official launch and availability of 18 unique electric drivetrains for a variety of industries and vehicle types. Across the show floor we had no less than eight Hypercraft-powered customer vehicles and two new vendors showcasing our HyperPack batteries. But it wasn’t just a great show for us, it was huge for the entire EV industry. 

EXPANSIVE

In the past three years, the area dedicated to EVs at SEMA has absolutely EXPLODED. Labeled the Future Tech Studio this year, the overall footprint was massive — the size and quantity of exhibitor booths was larger, and the traffic through the space was greater and more constant than we’ve ever seen it before. If SEMA is any indicator of the climate and attitudes towards EV across every type of enthusiast in the automotive industry, things are looking good.  

VARIED

From classic trucks and hot rods, to race cars and supercars, it’s clear that EV performance fever has infected everyone. Gas Monkey Garage had an electrified, and highly customized, Ferrari Testarossa in the Legacy EV booth. Elkington Electric (powered by Hypercraft) debuted their 1,100 HP, AWD Mustang fastback in this year’s Battle of the Builders. SIERRA Cars, another Hypercraft-powered customer, officially launched their $40k, all-electric on- and off-road recreation and track toy. And really the list goes on and on. Everything you could think of from classic Jaguars to Porsche 911s…it was all there.  

VIRAL

The plethora of EVs in the SEMA Future Tech Studio didn’t just pull a constant flow of traffic across all four days of the show, they brought in some big names, too, including Chip Foose, Richard Rawlins, and Nick Cannon. EV is most definitely getting the respect, and attention, it deserves as our industry matures, evolves, and delivers on the promises of EV performance. 

EV is no longer an off-shoot of the automotive and aftermarket industries, it’s become a new and rapidly growing source of extremely high performance and excitement — a zero-compromises alternative to the gas, diesel, turbo, and supercharged cars and trucks we know and passionately love so much. Whatever you drive, it’s all about passion, performance, and fun.